Does your SaaS business profit from offering prospective customers an opportunity to try your product for free? Although allowing potential customers to test some of your features at no cost might be counter-productive, it’s a fantastic option to increase the chances of generating sales. A myriad of software companies like yours offers customers a variety of choices for subscriptions to services.
This rapidly growing market is drawing an array of brand emerging and developing SaaS companies, causing competition to the sky. Free trials are a great method to help your company stand out from the rest. What is the benefit of providing the opportunity to try a trial for free?
Why offer a free trial of your SaaS Product? By 2023, the SaaS market will be worth approximately $145 billion. This net value is growing faster than ever due to the combination of digital technology and the threat of the pandemic.
While companies have been adopting software to improve efficiency, productivity, and cost-savings for several years, the recent pandemic caused a variety of brands to move from on-premise applications to more flexible cloud-based subscriptions with a trial for free. You can demonstrate to your customers how you deserve the investment and beat the competition.
The benefits of SaaS Businesses offering a free trial
Improves Brand Reputation (and Authenticity)
Offering a free test to all SaaS customers is among the most effective ways to make your company stand out.
If you’re looking to gain your followers’ attention via social media or draw more customers to your site, You’ll see that people are more likely to read when they believe they will receive something for no cost. Free trials allow the brand to connect with more possible customers by making an effort to have them interact with your company. In addition, the free trial shows that you trust your brand. When you allow people to try your product or service before they purchase it, you’re stating that you trust the solution to make your customers convert.
Instead of trying to promote your product by describing the features of your product, let your customers experience the benefits for themselves. If you are confident in your product’s capability to improve lives enough to allow your customers a trial for free, they are more likely to have faith in you as well. In addition, you’ll build an image of a friendly and generous business since you’re offering people the possibility to test out the latest tools without cost, even briefly.
Encourages Long-Term Relationships (Try Before you Buy)
In today’s technology world, customers buy the tools they require by subscription. In this way, customers can access the features they need and only pay for the parts they use.
In the same way, businesses such as yours can also choose the option of using subscriptions to help ensure that you have a steady income for your business.
However, it isn’t easy to convince clients to accept or opt for an annual or perhaps a monthly subscription, even if they aren’t aware of your product or service and what it can do. In the case of selling software within the B2B environment, like SEO tools for project management or checks, you’ll need to convince your all-staff that a regular cost is worthwhile. It’s much simpler than the IT specialist or customer to contact their manager to convince them to sign up for a subscription if they already have proof of the software’s benefits.
A free trial provides the perfect opportunity for your client to gather the necessary information they require to get the approval of executives and stakeholder groups for your application. Your initial trial offer also provides a great method to get your clients excited about the incredible results and outcomes they can achieve by using your software. After seeing how fantastic your product is and how effective it is, they’ll never abandon it.
It helps you gather Social Proof based on Fast Adoption Rates.
One of software businesses’ most difficult challenges is convincing corporations to trust their services since they’ve been out of the market for a long time. Giving customers a free test of the SaaS service is a smart option to let them try your service and be sure that it’s appropriate for them before investing any money. However, it’s also an excellent way to collect social evidence. With no-cost trials, users can download your product quickly and effortlessly or use your service without paying fees. It is possible to allow customers to try the product for free, then offer them a discounted rate for a paid subscription in exchange for reviews and feedback. The reviews you receive are great for gaining new customers and also for converting customers in the future.
Additionally, feedback from current trial customers could provide ideas for tools to help onboarding and strategies to implement to ensure that your customers benefit most from your services. There are even businesses to collaborate in case study studies to create more sophisticated marketing tools to attract customers.
Free trials are a win-win
Although it may be to comprehend the advantages of offering something for free, It’s crucial to remember that trial offers aren’t simply a means to get customers’ attention. With a free trial, you’ll reach a broader public, attract more customers and increase the chances of building stronger, lasting relationships with your customers. Pay attention to the free trial.
